Gen Z advocacy group launches TikTok campaign against voting for Jill Stein

A young-voter advocacy group backing Vice President Kamala Harris is launching a campaign on TikTok meant to target young voters — but not necessarily those backing former President Donald Trump. 

Voters of Tomorrow released a series of videos Tuesday aimed at convincing young supporters of Green Party candidate Jill Stein to back Harris, working to rebrand the third party nominee as a “scammer.”

“She’s literally worse than Elizabeth Holmes, the Fyre Fest guys and Anna Delvey combined,” said 21-year-old Katy Gatesin one of the campaign’s videos. “Despite the sweet old lady look, she’s been scamming the entire country for over eight years.”

Gates is comparing an imprisoned Silicon Valley CEO, a disgraced music festival founder and a fake German heiress to the Green Party nominee for president, who is running on what Stein calls a “pro-worker, anti-war, climate emergency agenda.” It’s a similar agenda to the one she ran on in 2016, when more than 1.4 million Americans voted for her, over Hillary Clinton or Donald Trump. (Stein did not run in 2020.)

The Voters for Tomorrow campaign underscores just how tight the race is between Harris and Trump. In an NBC News poll released Sunday, 1% of registered voters in the 38 states where Stein is on the ballot said they would vote for her. Harris and Trump were tied at 48% in the head-to-head results of the poll, but Trump had a 1-point edge when third-party candidates were included. Both results are within the margin of error — but even that small difference could matter in a close election.

Young Democrats have to look no further than the 2016 results in the key battleground state of Wisconsin to explain their concern. Trump received 27,257 more votes than Clinton in the state — and Jill Stein received a total of 30,980.

For millions of Gen Z members, this is the first presidential election in which they’re eligible to vote, and Democrats are trying to ensure they know about Stein’s impact on American politics.

“We don’t want to tell people what to do,” Voters of Tomorrow Executive Director Santiago Mayer told NBC News. “We just want to make sure that they have the information when they do make their decision.”